- The Value of Authenticity in Global Business
November 19, 2019
11:30 am - 12:30 pm
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Join LAWACTH and UCLA Anderson Center for Global Management (CGM) in hosting Aaron Walton, co-founder of the powerhouse global advertising agency Walton Isaacson. During a moderated conversation, Walton will offer his insights on authenticity and diversity as keys to breakthrough impact for both consumers and employees. Drawing on the professional experience he has developed over the past 25+ years, Walton will share stories of the business experiences that unleashed his own inspiring individual style, and offer his thoughts about the kinds of global experiences that may best prepare today’s leaders to thrive in increasingly dynamic and diverse organizations. We are proud to feature this lecture as part of this year’s UCLA Anderson Embracing Diversity Week and UCLA International Education Week.
Aaron Walton, Co-Founder and CEO, Walton Isaacson
Aaron Walton is co-founder and CEO of Walton Isaacson (WI), a full-service advertising agency, with offices in Los Angeles, Chicago, New York, and Dallas. Walton’s boundless creativity and strategic acumen have made him one of the most admired executives throughout the advertising, brand marketing and entertainment industries. He received the Lifetime Achievement Award at the 2019 Multicultural Media Luncheon during the North American International Auto show and was named a Pride Legacy Leader by Business Equality magazine. He was also honored in 2017 by the American Association of Advertising Agencies as one of the 100 People Who Make Advertising Great. In 2013, Walton was elected to the Ebony Magazine “POWER 100” list, an award given to the nation’s most influential Americans from the worlds of religion, business, media and the creative arts.
Under his guidance, Walton Isaacson engineered the partnership between the luxury automaker Lexus and Disney’s Marvel Studios for the international blockbuster film, “Black Panther”. The campaign garnered multiple recognitions including an ANA Award for Best Multicultural Campaign, and an AAF Mosaic Award for Best Integrated Campaign of the year.
WI was founded in 2005 in partnership with famed NBA superstar and entrepreneurial legend, Earvin “Magic” Johnson. The company’s mission has been a breakout success, leading to inventive and dynamic business relationships with brands and organizations including Lexus, Wells Fargo, Spalding, McDonald’s, NYPD, and Macy’s.
Walton grew up in Massachusetts and attended Babson College in Wellesley, Massachusetts, where he received a bachelor of science degree with a double major in management/organizational behavior and communications. As just one of two African-American students in his graduating class, Walton served as student body president, and completed a term as a trustee at Babson. He is a member of the board of directors for ThinkLA, a nonprofit trade association founded to promote Los Angeles as a network of creativity and innovation in media, marketing, and advertising.
Korn Convocation Hall
UCLA Anderson School of Management
110 Westwood Plaza
Los Angeles, CA 90095-1481
Bag lunch will be provided